Your fellow real estate agent just closed a big deal, and you wonder what he is doing differently than you. You are not alone; many real estate agents are going through the same situation. The answer is simple-Digital Real Estate Marketing. In earlier times, traditional lead-generating methods such as throwing open houses and housewarming parties may have the world, but in this fast-paced world, it’s not nearly enough. What your sales pitch lacks is that touch of digitization.
Top 7 Real Estate Lead Generation Ideas:
If you want to know more about Real Estate lead generation through digital marketing strategies, continue reading.
1. Virtual tours
Technology has advanced many folds in the past decade. We understand it’s hard for brokers and real estate agents to keep up with it. The good news is that it can be easily learned. Take, for example, virtual tours. They eliminate the inconvenience of traffic, awkward conversation, and time constraints.
An efficient real estate digital marketing approach now includes 360-degree virtual tours of properties employing state-of-the-art tech and apartments.
Real estate brokers may complete transactions faster by using virtual tours to display homes thoroughly and visually appealingly. Invest in a high-quality 360-degree camera, and use it to take photographs, submit them to a complimentary 3D virtual tour program, and then display the house online. If you do not have the time to do that, hire a Real Estate Digital Marketing Agency.
2. Google Ads
The highly popular PPC or Pay Per Click advertising platform for real estate professionals is Google Ads.
This is due to Google’s significant influence on the real estate universe as the most extensively utilized search engine. Better outcomes for your advertising campaign are guaranteed using this popular tool. Buyers and sellers worldwide use Google to look at their neighborhoods’ listings and real estate representatives.
The PPC advertising on Google uses a bidding method. Each user establishes a bid for a certain term. The Google algorithm then determines which keywords to display to users whenever they search for that topic. Don’t believe us? Try this revolutionary Digital real estate marketing trick and see for yourself.
3. Video content
To be recognized as a market leader, videos are crucial. Real estate digital marketing is much more successful than other forms of content, and those who have used it can vouch for it. This simple trick has been able to increase their lead generation manifold. Even though creating videos can sound complex, you can create educational material with just a few hours every week. Start by making one video for each of the two or three subjects you are proficient in. You must create catchy thumbnails, an easy intro, and an easy outro.
4. Adding properties to the marketplaces
Human beings are visual creatures. The more they stumble upon a property, the more they will be inclined to think about it.No marketplace is out of reach here. Look for the places your potential clients are likely to visit. Invest your money in putting up billboards in those areas.
This might look like a frivolous investment, but it does pay well in the long run. All you have to do is make sure your advertisements are bright, Cathay, and have a witty headline. If you feel like you are too occupied with other work and cannot devote enough time to this, then get in touch with Q-Tech, a Real Estate digital marketing agency. They will happily do it for you.
5. Keep an eye on expired listings
Obtain an extended list of expired listings. Be aware that these homeowners are probably stressed out, dissatisfied with their existing agent, and dismayed that their house hasn’t sold.
Introduce yourself by saying that you sympathize with their concerns and listing a few things you would do better to sell their house quickly.
6. Use LinkedIn
Become a part of the Linkedin Real estate community to stay relevant in the property world. Share your insights on your profile regularly. You can bet that a client you just met or whom you don’t know well would search your profile on LinkedIn. What they discover there will either solidify their bond or raise questions in their minds.
People want to feel confident that you recognize what you’re aware of in your niche and have the expertise to handle the greatest transaction of their lives when buying a home. Design your profile in such a way that it includes information about your experience and explicitly identifies your areas of expertise or specialty.
7. Instagram stories
Every adult nowadays is hooked to Instagram. Why not leverage this fact for your Real estate lead generation? Create short stories on your official business page hinting at a new property. The spectators will be enticed to learn more about it and will reach out to you.
Now you may ask, why Instagram stories and not Instagram posts? Here is the answer, Instagram stories are displayed at the top of your client’s profile and play automatically. They are a quick and fun way to engage with your potential clients and have a banter.
Plus, it comes with a lot of additional features, such as emoticons, music, and stickers, to name a few.
Get Closer to Generating Real Estate Leads!
Now that you know all the smart real estate digital marketing strategies to take your business to unimaginable heights, it’s time to put them to use. Knowledge means nothing if you do not implement it in your life. Get ahead of your contemporaries by employing a digital marketing approach to your real estate business.
